Monday, September 5, 2011

Brand Identity Research

So I've been doing quite a bit of research on brands and identities and found a lot of great examples on  and  I even have a comp going.. and now am looking for ways to incorporate the text while keeping the unity and balance it currently has.

I'm basing it off the 'philosophical geometry of a light beam'.

But instead of making it a rainbow I'm making it CMYK and leaving a few things out...

I'm now looking at "Seal Logos" to see how I can better incorporate the text; "K Glyphics". 
The logo now has a great sense of unity and balance and I want to preserve that.  

Not sure how ancient this will look at the end, but I like the direction that it is going in.

Logos I found that are similar to mine...

The following brand identity has been a big inspiration for mine. Its Pentagram's NYU Abu Dhabi brand identity.

Here's what the current comp may look like on a business card:

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